Disillusioned with the structured, traditional wedding ‘uniform’ that dominated the market, Megan Ziems set out to change the bridal industry. She believed that quality shouldn’t be dictated by a price tag, and that a woman shouldn’t be forced to sacrifice style for comfort. She thought that the brides of today deserved better than average…​

And so, in 2011 began the story of Grace Loves Lace. Since then, our team has created a whole new perspective on bridal dressing and have been designing gowns we want women to feel confident and empowered in. Our handmade gowns are all about effortless luxury, quality and style. We design gowns that have soul, originality and authenticity.​​​